Natural materials, old crafts and new technology are the main sources of inspiration behind the work of Morgan Ruben. He believes that true beauty can be created by using the past as a reference while focusing on the latest developments and on the future. Morgan’s product collection merges together his collective values. They are often minimal in shape and form, not embellished with unnecessary decoration. He pays special attention to the right proportions, with many elements based on the golden ratio. The materials are finished or polished to great perfection which, together with the integrated smart technology, places the products at the vanguard of cutting edge design. Morgan started his own studio in November 2014, shortly after graduating in June of the same year. Since then his work has been shown in prominent locations during Dutch Design Week, at the Salone del Mobile in Milan, in many furniture stores and at well-known galleries, such as S. Bensimon in Paris. It has also been featured in several leading magazines, including ICON Magazine, Elle Decoration, Onoffice Magazine and FD Persoonlijk.