N.O.W. Edizioni is the brand created by Pietro Gaeta in 2010 that since then offers to the public wallpapers on demand, whose production is submitted to highly specialised artisans, and is followed by a rigid quality control system.

The creativity of the designers of the atelier, between them A. Mendini, M. C. Hamel, A. Gili, stands out in the international scenario for its innovative approch which is inspired by an unconventional observation of the society, enabling it to anticipate design and style trends.