We believe in the power of light to create atmosphere.

Our mission is to design and manufacture lighting for hospitality and workplace environments, using technology, simplicity and creativity.

From our Brooklyn studio workshop, Rich Brilliant Willing’s creative team oversees every aspect of their unique process from design to assembly to distribution. The results are intelligent and iconic; simple yet expressive products that bring out the very best in new living and work environments.

Rich Brilliant Willing was founded in 2007 by fellow RISD graduates Theo Richardson, Charles Brill and Alexander Williams. That same year RBW was named among the “Top 40” designers by I.D. magazine. Recent honors include the 2011 International Contemporary Furniture Fair ‘Best New Designer’ award and Forbes Magazine’s “30 under 30” working in Art & Design. In 2013 RBW was nominated for a Smithsonian Cooper-Hewitt 'National Design Award.'