Artwork for International Contemporary Art Fair ‘Art Vilnius 2018’

MOPA, a fictional perfume museum, was created by Crème de la Crème, an haute parfumerie boutique chain, specifically for Art Vilnius 2018 International Contemporary Art Fair.

The name ‘MOPA’ served as an ironic allusion to the monikers of contemporary art museums, such as MOMA, MUMOK or MOCAK, to name but a few. While visiting the temporary Future Artefacts exhibition, MOPA visitors were taken to the year 2085 to explore artefacts from the first half of the XXI century supposedly discovered during archeological excavations in Vilnius and somehow related to the Crème de la Crème boutiques chain.

The exhibits of the “museum” MOPA included the current Crème de la Crème haute parfumerie assortment, which was distressed using specific techniques, as well as some employees’ clothes, other items, and magazine advertisements. By using various distressing techniques, a spectacular effect reminiscent of archaeological discoveries was created.

A very special place in the exhibition was dedicated to the triptych crafted by Paulius Juška depicting “Beatričė Ramašauskaitė, the famous belle of Lithuania Minor”. Modern and already cultish Crème de la Crème parfumerie masterpieces can be seen in the works of art. Paulius Juška had been painting this series of paintings exclusively for Crème de la Crème for almost two years.

The classical artist’s manner and his static, calm compositions work like an antidote to the tiring pace of today’s life. The interior of MOPA was created according to the basic principles of museum and gallery design. A double-sided sculptural couch became an accent element of the interior, as the main spot for relaxing.

The central composition was even more accentuated by the rhythmical repetition of the pieces of furniture. To represent and highlight the showpieces properly, great attention was paid to setting up professional lighting. The configuration and architectural construction of the building suggested the idea of spatial segmentation.

For the interior, partition arches of classical shape were used: soft lines and the perception of spatial scale created a play of light and shadows, adding a touch of refinement. A quiet shade of terra cotta, a colour with deep historical roots, was deliberatly chosen to act as the dominant shade of the interior.

Every piece of furniture and decoration was made to order and commissioned specifically for this project. Crème de la Crème participated in the exhibition ‘Art Vilnius’ for the second year. This year the chain played a significant role as the creator and sponsor of the visitors’ area.

Interior Author: AKTA (Dovilė Piekytė)
Artwork Organiser: Crème de la Crème boutiques