Black Cant System - HEIKE fashion brand concept store

The space is written - text is part of the design. Set up by a number of independent cooperation to promote, expand, move, friction to achieve electrostatic adsorption conditions; Continue to exercise stretching, diversion, arrangement, frequency, establishment of tilt of the wide face of the connection port; Continuous stirred fermentation, spun, grouting, massage, adhesive, continue to connect to other individuals, cross infection, combination, rubbing... To continue the transformation, the shell, the glaze, the generation of new rhetoric section - Black cant system.

Blank cant system, like a poem, its movement brings energy to reshape the space. We call it physical movement of poems. It is a black crossing, through black. A melancholy and futuristic sense of zen.

Division is connection, it's bold and sloped. Instead of dividing the space into two, I use the slope as division. To create a whole and complete space. To divide but zlso to connect. A black box at the centre of the shop contains a variety of functions. The black box marks the location of a staircase, which leads up through a "wedge-shaped" volume to connect the two floors.

Heike is a test of the fashion designer – Laohei. We try to explore possibilities of a independent designer store. In Hangzhou, Heike is more than a fashion store. It creates a space for art, music and exhibition. We try to explore a form of space that is independent and free.

AN’s glum interior design for fashion brand Heike hidden in the shadows. Hidden in a furniture store, Heike fashion concept store locates on the second floor. Staircase in the middle of the store leads to a huge black wedge block at the top of it, which is also a collection of various functional spaces: fitting room, storage room, exhibition area, staircases, handrails.

This wedge is made from marble powder, which covers fifty percent of the store area. It retained iron texture and welding traces on the channel and props. Hand grinding stainless steel handrails and geometrical elevation accessories sector, unique design of aluminum chandeliers and distinct parabolic racks and triangle racks, all of these elements demonstrate the industrial quality via workmanship and its futuristic melancholy atmosphere.

Heike concept fashion store, the project by AN Studio is a poetic conceptual and spatial experiment and an innovative example of interior design for an independent fashion brand. The project convinced the jury at Inside Festival, which named it World Interior of the Year 2016, precisely because “it calls into question the conventional idea of a fashion retail store.”

Laohei fashion design studio

An Design Studio
Shanwei Weng
Jiadie Yuan