Nuun Jewels Boutique

Art director and founder of Nuun Jewels, Nourah Al Faisal wanted to create a crosscultural space dedicated to her jewellery designs, where Middle Eastern influences would meet French style. The showroom concept would have to embrace the brand’s identity as well as the architectural and design codes developed on the first project by Brunoir: a Nuun window display at the Four Seasons George V. Hence Nourah Al Faisal briefed and commissioned Brunoir to design its first showroom in Paris.

Brunoir turned to Java Architecture to come and help on the project. Together they were able to create a language of cross-cutting expertise between scenography, design and architecture. They developed the concept of a jewellery case at the stylistic crossroads of East and West. “I love rose gold.” A favourite of Nuun’s, rose gold became a reference point in the project. Using Nuun’s brand identity and colours: powder pink, gold and white, the Brunoir x Java Architecture team opted for a soft and subdued design style so the jewellery creations would shine fully.

The architecture plays with curves, mirrors and lights to emphasize the feminine flair of the store. The use of pink softened by indirect light and of brass elements like golden highlights add to the feminine elegance of the showroom. The jewels are exhibited in displays held by thin white arches. Brass shelves in between the arches punctuate the pink double skin wall, playing with the full and empty volumes. At the back, an intimate boudoir provides for discreet and quiet meetings.

The boudoir features an inversed curved wall with a pink gradation, adding to its hushed and peaceful ambiance. The mirror wall alternates silver and golden panels, in a game of light and reflections. The Nuun Jewels boutique is on the famous Faubourg Saint-Honoré, opposite Le Bristol Paris luxury hotel.

Brunoir x Java Architectes