W Hotel

Toronto, ON - Canadian interior design team Burdifilek has set a new standard in luxury hospitality with the creation of the new W Atlanta-Downtown. The excitement the world has come to associate with W Hotels is reinterpreted with a verdant sanctuary that mimics the lushness of Georgia, while maintaining the brand’s celebrated cosmopolitan edge.

Just steps away from the bustle of a busy downtown, natural elements merge with a contemporary urban playground. This seductive Burdifilek retreat is ripe with sumptuous textures and rich tones that support innovative sculptural elements, all custom-designed by some of the most talented crafts-people in the world, including many renowned Canadian artistes.

The multi-layered design reveals its hidden treasures progressively as guests move through the space, generating an understated, art-gallery effect. Undulating hand-carved solid walnut walls provide a rich backdrop to the entrance and lobby. Above three luminous check-in pods, a shimmering mobile, inspired by the underside of a tree canopy, features hundreds of metal leaves that float above the charcoal stone floor, refracting subtle light. A custom-designed metal sphere installation beneath a dramatic, scooped staircase lends even more theatrics to this exhibition.

In the hotel Living Room, a requisite hive of activity for W properties worldwide, Burdifilek allows unconventional materials to drive the essential element of surprise. Bent-wood screens form sexy enclaves and curved seating merges with planting beds, while polished stainless steel lanterns cast a soft glow. A 22-foot water feature (at left) grounds the space, flowing from the ceiling through metal lilies to an onyx reflecting pool below.

The garden party continues upstairs. Sultry guest rooms and suites, in shades of mulberry, teal or indigo, seduce the senses, extending the feeling of discovery initiated on the ground floor. Luxe custom carpeting, soft linens, opulent Makassar wood and glossy acrylics infuse the environment with a slick and provocative veneer. Sensual spa bathrooms are just made for pampering, and spacious showers with full views of the room invite inventive ablutionary pastimes. All 1,500 square feet of the Extreme-Wow suite embody the purest opulence – a total escape from reality in every way.

For business or pleasure, patrons of the new W Atlanta-Downtown – from the creative worlds of music, film, fashion, art, design and beyond – will embrace the rare grandeur this haven offers with open arms, and come back for more time and again.

Diego Burdi Creative Partner
Paul Filek Managing Partner
Merrill Fung Project Manager
Tom Yip Senior Designer
Jeremy Mendonca Senior Designer
Mariko Nakagawa Designer
William Lau Designer
Helen Chen Designer
Anthony Tey Head of Production
Jacky Ngan Cadd/production
Anna Jurkiewicz Cadd/production
Edwin Reyes Cadd/production
Maria Kakarantza Cadd/production