Fotograf: Serena Eller
The Abecedario Collection: the language of Forma&Cemento
Forma&Cemento, an Italian excellence in the artisanal processing of concrete, has constantly enriched its catalog over the years, presenting products and collections that are always new and surprising, placing concrete at the center of attention. The peculiarity of the brand lies in its ability to put a unique know-how at the service of customers and architects, allowing the customization of each item and the creation of completely tailor-made pieces. Thanks to these practices, Forma&Cemento has rewritten the rules of interior design, taming concrete, making it suitable not only for outdoor spaces but also for indoor environments.
The "Abecedario Collection," launched in 2021 and conceived by Marialaura Irvine, the brand's AD since 2020, is based on the bold concept of forging the "language of concrete." The ambition is to compose a complete concrete alphabet, involving designers and architects eager to explore new creative horizons. Each of them, assigned to a specific letter, contributes to the formation of an authentic language in which each piece stands out for its uniqueness and recognizability.
So far, the Abecedario Collection has involved 10 designers, each with their own unique vision and style. Materiality and the vibrancy of colors are the pillars upon which this extraordinary collection is built, always evolving thanks to the constant introduction of new products, new shades, and innovative processing techniques, while still maintaining respect for the brand's artisanal tradition.
In 2024, the collection will be further enriched with new works conceived by national and international talents, further expanding the eclecticism and elegance of this exclusive line of products.
To discover more about these extraordinary collections and innovations, contact Forma&Cemento. Let yourself be inspired by the beauty and uniqueness of their products, designed to transform every environment into a space of refined elegance and originality, concretely.
Art Director
Marialaura Irvine
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller
Fotograf: Serena Eller