I.T CERAMICHE Headquarters & Exhibition Hall

I.T CERAMICHE is an Italian ceramic tile brand that pursues freedom, individuality, fashion and novelty. The project is the headquarters & exhibition hall of the brand. The design intends to blend Italian living aesthetics that features natural comfortableness, artistic taste and affordable luxury into oriental context, to endow the brand with unique romantic and artistic charm. 1F and 2Ffunction as product display, reception and leisure spaces, while 3F and 4F are used for working and logistics purposes.

Freely rotating cube-shaped blocks
The building is a four-storey construction. The architectural appearance is inspired by the popular "Rubik’s Cube". Each floor is a box, which interactively rotates, together creating a twisting form that shows contradictory yet interdependent visual effects and highlights the mechanical beauty of the building blocks. Plain, heavy and dark cement bricks offer a strong visual contrast to the light transparent glass box, making the building "boxes" appear suspended in the air. The contrast between black and white, lightness and heaviness, void and solidness, together with the free plane and facade design, contributes to producing changes to the architectural form. The harmonious combination of brass metal and dark gray terrazzo, colored acrylic glass and marbles, as well as artificial synthetic materials and traditional natural materials, perfectly demonstrates the brand’s sense of affordable luxury, ultimate craftsmanship and aesthetic concept.

A world under water
The concept of “Cube” is extended to the interior design, which creates free yet contrasting spatial forms. At the lobby, the ceiling is finished with a stainless steel panel featuring rippling patterns, which create a feeling of being underwater. The rotating wall and ceiling are connected and interpenetrated via blocks, giving the space a strong sense of architectural blocks. The luxurious pink stone and the cement-like flooring form a sharp contrast, while accentuating their own unique textures. Visitors can have varying visual experiences at each step along the circulation route. The core of this free space is that it never restricts people’s behaviors. Instead, it guides them to walk and explore under the “rippling water”. The poetic design language enables the architectural space to resonate with inner mind.

Floating stairs leading to future
The terrazzo staircase looks like floating above water through architectural approaches. Although the design seems to contrary to the laws of nature, it helps stimulate imagination. Visitors are guided by the stairs as if they are led to an unknown world. Separated blocks, gaps between blocks, and light belts inside the gaps, all make the originally heavy stairs appear more lightweight. The design team believes that each form or shape should be independent yet interrelated in the space. Italian architect Carlo Scarpa put forward the architectural concept of “Separatism”, which undoubtedly has influenced the field of spatial design. At the end of the stairs, lively greenery guides the line of sight. Beside the staircase is an atrium, which links up the first and second floors and brings in natural light. In addition, the pool under the stairs reinforces the floating sense, while the water drop-shaped art installation made of stainless steel intensifies the theme.

Separation and reconstruction in multiple dimensions
Le Corbusier's free facade theory advocates that building facade should get rid of the limitations of structural columns, and architectural structures should not be concealed because they own independent and unique charm. Therefore, the design team not only retained the original beauty of the structures, but also further strengthened it. The exposed universal beam structure and the steel grid are naturally interpenetrated, which pays tribute to the architectural structure at industrial age. With a unique aesthetic, the exposed architectural structures become decorative elements in the space. The blocks and lines in multiple dimensions produce a sense of layering.

The 3 columns of different sizes in the space seem to gradually peel off the coverings of the building, creating strong visual effects and leading people into philosophical thinking: What is real perfection？The design emphasizes the collision among materials of different textures. Polished terrazzo, exquisite marbles and rusting universal beams, either smooth or rough, cool or warm, are applied to constructing the space by means of contrast, analogy, symbiosis, repetition and order, etc. The column at the center is integrated with metal, aluminum and glass to form a new architectural and visual element. Such combination embodies an exploration of sustainable materials and an inheritance of modernism. Design is more than superficial decoration, but more importantly should explore and bring more possibilities of internal reconstruction.

Dialogues between oriental and western aesthetics, past and present
Arched doors embody both oriental and western architectural languages. The paralleled upward and downward arches in the space create resonance and collision of oriental and western aesthetics, and are endowed with product display function.

Foshan Topway Design
Chief designers: Wang Zhike & Li Xiaoshui
Design team: Lu Zhongwen, Li Nianhua, Qiu Wenfeng, Lan Jingwei, Lv Jiechao, Xian Liuqing, Huang Jianhe, Lai Yuqin, etc.
Decoration design: Yang Shiwei

Client: Foshan Kai Ensi Ceramics Co., Ltd.
Text: Jiang Xiaoli