Georg Jensen Mount Street

The Danish design house Georg Jensen, opened on October 27th 2015, its new London flagship boutique on one of the city’s premier retail destinations, Mayfair’s Mount Street. The 175-metre-square store, on two levels, was designed by the Danish interior architecture practice, Studio David Thulstrup. The store will showcase Georg Jensen’s most prominent pieces of hollowware, jewellery and watches.

The store is divided into defined spaces, where each merchandise category has its unique atmosphere while being unified by a language which reflects the Georg Jensen brand. The first floor is broken up into two merchandise categories; the gold and silver jewellery. All jewellery is showcased in display boxes which are integrated into the walls, specially designed to carefully highlight the delicate details of the Georg Jensen pieces in an impactful yet minimalistic way.

The space has striking black Art Deco inspired arches, which provide a visual break and give a sense of intimacy, whilst guiding the customer through the store. Creating a break between this area and the next one, stands the counter in hammered terrazzo, which is a reference to the art of silversmithing and the hammered silver. Following is the newly introduced men’s area, with floor to ceiling timber slats that take the customers down to the lower basement level. The semi-transparency of the slats nod to the casual Nordic sensibility and create a warm and comfortable space.

The lower level is divided into three areas; a room dedicated to the hollowware, a private sales area which showcases the heritage jewellery collection and at last a private seating area for private clients. The room for hollowware is bright, with a tall custom-made wooden table designed by artist Laura Bergsø, placed in the room’s center. The table references to the silversmith’s workspace, with its heavy natural shaped wooden plate on top with inlay of silver.

Georg Jensen

Studio David Thulstrup
David Thulstrup, Thibaut Allgayer, Alana Keogh, Lorenzo Rossi, Georgina Prittie, Anny Wang