| From two Danish cabinet-makers, with talent and drive, starting up on their own in the early 1950s to a go-to design brand with close to 300 monobrand stores worldwide: BoConcept is the archetypal creative and commercial success story.
But familiarity sometimes means you don't step back to see the full picture. Maybe, like me, you'd always thought of BoConcept as more of a B2C brand, with its one-stop collection of contemporary and friendly furniture, lighting and accessories. And you'd be right. But it's also more than that.
In the space of a few short years, the company has managed to carve out a position for itself in the contract market too, with the recent specification of its products for a Bjarke Ingels housing project in Copenhagen among a number of notable references. Time to get reacquainted… | 
