Meet the new archetypes Who doesn't judge a book by its cover? That's not to say that technology and smartly designed inner workings aren't sexy. I can get as worked up as the next man about widgetry. But I'd be lying – and I suspect many of you would, too – if I didn't say that form and external optics aren't right up there. Luckily, in the bathroom, there's a brand that's spent the guts of 30 years ploughing a creative-auteur-oriented furrow – driven by judiciously selected collaborations with some of the most respected names in architecture and design – to produce avant-garde, damn-near perfect fittings that marry first-class engineering with painstakingly considered lines. That brand is AXOR. Simon Keane-Cowell, Editor-in-Chief | 
