| When furniture tells a story | | We all know the basics: good furniture is functional, comfortable and visually appealing. But what truly sets certain pieces apart as exceptional and unforgettable? Is it their bold, innovative shapes? Or perhaps their clever fusion of materials and textures? Ultimately, it all boils down to their ability to tell a story – one that speaks volumes about our tastes, aspirations and sense of style as well as setting a room's tone and ambience.
Loyal to these ideals is Italian furniture brand Edra. Having recently made an appearance at this year's Salone and collaborating with renowned designers, Edra's designs are both unique and timeless, combining artistic tradition, technological research and high manual expertise. From mirrors made of irregular glass fragments to sofas that can be moulded as desired, behind each design lies a compelling narrative, with numerous tales still waiting to be discovered...
Valeria Montjoy – Content Editor | | | Elevating the sofa archetype with Standway | | Soft and elegant, timeless and universal, classic yet contemporary… Edra’s Standway sofa designed by Francesco Binfaré has it all, taking the classic sofa archetype to unprecedented heights.
Read more | | | In conversation with Francesco Binfaré | | In a film by Giovanni Gastel and Uberto Frigerio for Edra, Italian designer Francesco Binfaré delves into his long, fruitful journey in furniture design, reflecting on the inspiration behind his work, the intricacies of the creative process and more.
Watch the video to find out more | | | Transcending reflections: Edra’s Jubilé mirror | | A striking, mosaic-like mirror, the Campana brothers’ design for Edra serves as a true work of art, making a bold statement in any interior with its mesmerising textures and reflections.
Read more | | Edra
Facts & Figures
Founded: in 1987 in Perignano, Tuscany, by Valerio and Monica Mazzei
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Products: The sofas, armchairs, beds, tables, accessories and outdoor furnishings by Edra make up an unrivalled collection of pieces that define an outstanding landscape
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Workforce: Around 120 employees
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Philosophy: Guided by the pursuit of absolute comfort, universal and timeless elegance, and the creation of high-quality products that offer exceptional technical and aesthetic performance | | | | | | | Sculptural marvels: Jacopo Foggini’s polycarbonate creations for Edra | | An ingenious fusion of experimentation, artistry and functionality is embodied in Edra’s Diamante and Veronica collections, both sculpturally crafted from polycarbonate and designed to captivate.
Read more | | | Edra's creations take over Milan's Palazzo Durini | | Edra’s collection lives in complete harmony with the grand halls and galleries of the Palazzo Durini, the brand’s iconic showroom located in the heart of Milan’s design district.
Watch the video to find out more | | | |
