A renewed creative symphony | | Whisper it. While we often pretend not to be interested in status and accolades, there are certain honours we definitely wouldn't say no to. Being invited by Minotti to be part of its design roster is one of them. Recognised internationally for its contribution to design culture, the Italian manufacturer is judicious in its selection of creative collaborators, which is why the latter includes such celebrated names as Marcio Kogan / Studio MK27, GamFratesi and Nendo – and, newly for its 2024 Collection, Hannes Peer and Giampiero Tagliaferri. New blood brings with it fresh creativity and perspectives, of course. Orchestrating the visions (if you’ll allow me to mix my metaphors) of such a diverse group of individuals are co-CEOs Renato and Roberto Minotti, along with the family’s third generation. With over 50 flagship stores in 80 countries worldwide, plus another 18 due to open in as many months, Minotti must be doing something right. Read on for some key insights into a very singular design company. Simon Keane-Cowell - Editor-in-Chief | | An immersive pavilion hosted Minotti’s latest collection at Salone del Mobile.Milano | | A harmonious fusion of textures, volumes and colours shaped the Minotti Pavilion in Milan, expressing the brand’s renewed creativity and providing an immersive architectural experience to unveil the 2024 Collection. Read more | | Echoes of design history and contemporary innovation: the 2024 Collection | | Minotti’s latest furniture collection pays homage to the past while embracing contemporary living, weaving together a cohesive design narrative alongside designers from all over the globe. Read more | | Minotti Facts & Figures Family-owned company founded in 1948 by Alberto Minotti · Internationally acclaimed Italian company with a rich history in contemporary furniture design · The brand's signature lies in its deep expertise in craftsmanship, honed over time, to create a diverse array of indoor and outdoor upholstered pieces and accessories, all of which embody a distinct stylistic identity and cater to various lifestyles in residential, hospitality and yachting settings · Presence in 80 countries, through a network of more than 50 flagship stores around the world, with 18 new openings in the next 18 months | | | | | Renewed creativity: Minotti’s latest design collaborations | | Designers Hannes Peer and Giampiero Tagliaferri have joined Minotti this year, bringing fresh perspectives and providing dynamic, versatile pieces while preserving the high-quality craftsmanship that defines the brand’s legacy. Read more | | Interpreting various aesthetic languages and capturing the quiet yet dynamic pace of contemporary living, Minotti's newest film 'Latitudini' beckons us to explore and draw inspiration from both real and virtual settings, providing the ideal backdrop for the protagonists of the 2024 Collection. Watch the video to find out more | | | |