| A celebration of 'Pure Freude an Wasser' | | The evolution of the bathroom as a personal space for well-being is indicative of modern consumer values. But how can products effectively answer this call for increased personalisation, experiential design and durability? GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has made it their mission to answer this and other burning questions in their quest to transform water technologies of the future.
At the forefront of a new era in the industry, the brand’s goals are driven by a strong focus on quality, technology, design and sustainability. Their strategic initiatives, including detailed in-house consumer research and cutting-edge product development, encapsulate their vision of making every interaction with water a moment of joy while also addressing critical issues surrounding resource management in an increasingly eco-conscious world. Let’s dive in!
Claire Brodka – Managing Editor | | | Redefining the ritual: GROHE’s immersive water experience at ISH 2025 | | Stepping into GROHE's fair space feels like entering a realm of tranquility, where nature-inspired design blends into advanced water technology...
Read more | | | Reimagining the Bathroom as a Sanctuary with Constantina Tsoutsikou at ISH 2025 | | What if a bathroom didn’t feel like a bathroom? Constantina Tsoutsikou, founder of Studio Lost, joins Architonic’s Editor-in-Chief, Simon Keane-Cowell, at ISH 2025 to discuss her visionary approach to bathroom design. In collaboration with GROHE, she redefines the bathroom as a sanctuary, seamlessly merging function and experience...
Watch the video to find out more | | | A moment of pure calm in every drop | | What was once a routine is now a moment of indulgence, as showering transforms into a calming ritual at the touch of a button...
Read more | | GROHE
Facts & Figures
Founded: 1936
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Team: 53,000 colleagues operating in more than 150 countries
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Products: A global brand for bathroom solutions and kitchen fittings
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Philosophy: In order to offer 'Pure Freude an Wasser', every product is based on the brand pillars of quality, technology, design and sustainability
| | | | | GROHE Atrio Private Collection, Warm Sunset | | | GROHE Essence, Phantom Black | | | | GROHE Rainshower Aqua Pure, Chrome | | | | | Essence that subtly shines in every space: GROHE’s eye for detail | | Designs that don’t steal the show, but instead quietly enhance every corner, can create a timeless atmosphere that flows seamlessly across the surfaces of a bathroom...
Read more | | | The versatility of the entire GROHE Atrio Private collection | | With its design focus on the natural shape of the circle and its pure geometric clarity, the GROHE Atrio collection represents the ultimate icon of elegance and precision...
Watch the video to find out more | | | |
