APE was born in 1992 as a family company with eagerness and an exporting and service vocation, working day by day to offer the best to its customers.

¿Who are we?
APE Grupo is a company that distributes and commercialises ceramics and adds comprehensive and functional decorative solutions for your home both in wall and floor tiles.

Nowadays, APE deals in more than 116 markets and has more than 6000 products designed to offer a world of functional alternatives for homes and other architectural spaces.

Our work gravitates towards five different brands: APE Best for you, CARMEN, ALMERA, EXAGRES and BUILK Creative Solutions. This brands have been created to satisfy our client’s needs and market demands.

Our timeline.
1992. APE is created as a company.
1993. Our first products and markets are created.
1994. First catalogue of our own brand.
1995. First objectives and goals: Asia.
1996. We enter into the American market.
1997. Great growth, and we expand the Asian market.
1998. We continue growing despite the Asian crisis.
1999. We enter the European market.
2000. We launch our own brand and we acquire our warehouse in Betxí.
2001. Balance in export markets.
2002. We expand the staff to satisfy all markets.
2003. We enter in the French market.
2004. Consolidation of the markets of Eastern Europe.
2005. We innovate and create new lines of mid-high range products.
2006. We renovate our brand image.
2007. CARMEN is launched.
2008. We create a sales department in France.
2009. A new cutting facility and a new covered warehouse of 5000 sqm is created.
2010. New showroom of 400 sqm in Castellon.
2011. Great entrance in the Chinese market.
2012. XX Anniversary. We keep working to improve ourselves.
2013. We create our brand ALMERA.
2014. Our warehouse in Onda is expanded.
2015. We acquire EXAGRES to expand our product range.
2016. APE Grupo is born.
2017. We open a new showroom in Castellón. A new warehouse in Italy. And we included BUILK as a new brand.
2018. XV Anniversary. We keep growing.

Vision, mission and values.
Vision: To be the Spanish company of worldwide reference in commercialization and distribution of ceramic products. A company capable to offer, in a daily basis, the best for our clients.

Mission: To offer quality, service and design, support for sales. To create a product of mid-range and mid-high range to cover current necessities and decoration demands. To be able to adapt to any customers, wherever they are, with our models.

Values:

- Our customers’ loyalty
- International presence and character
- Caring communication/advertising at the point of sale.
- Humility when addressing customers and colleagues.
- Familiarity and nearness both among us and among our customers.
- The continuous effort to offer collections adapted to our customer’s needs.

Our philosophy
In APE Grupo we work for our customers, answering to their questions in a simple and agile way as well as knowing their markets very well. Hence our company philosophy is: APE, best for you.
We were born with an exporting vocation and a business approach focused on people; this is the reason why our added value lies in service and personalized treatment.
We want to offer the best to our customers wherever they are. For this reason, we anticipate market changes, and we adapt to any market with personalized promotion and collections. We offer quality, design and distinction. We have a friendly and confident treatment of our customer and try to answer all demands in a close and agile way.
In conclusion, the added value of APE lies in focusing on people. Therefore, as members of this company, we must act in a simple, easy, non-bureaucratic way, making the process easier and solving matters faster for our customers.
Our obsession is to offer the best service. That is why we count on more than 6000 items designed to combine all of customer’s tastes. We also have a guaranteed stock of 2,000,000 sqm and 1,800,000 special pieces.
Equally, for the most inquiring, we have the latest 3D technology to simplify the distributor’s task when choosing the decor tiles, colours and settings that are most suitable to their market.