INTERNOITALIANO is a new system for the production and sale of designer furnishings, created by Giulio Iacchetti, that brings Contemporary Italian Design to the worldwide marketplace. Internoitaliano’s ambition is to restore a sense of normality to design. Its products are designed to be long-lasting and become part of everyday life with personality and discretion. For this reason, every project is stylistically independent and can adapt to a variety of contexts, differing in terms of both space and time, all the while maintaining a quiet presence, worlds apart from the self-engrandizing nature that often characterizes contemporary design.
THE SYSTEM
At the heart of Internoitaliano is a production system constituted by a network of workshops and manufacturing companies that embody the excellence in the Italian ability to create top-quality products paired with a real-time global system of circulation, the Internet. Internoitaliano, therefore, is truly a “fabbrica diffusa”, a “factory network”. Internoitaliano objects enjoy a special status: they are happy objects, fruit of a 50/50 joint effort between the designer who designed them and the craftsman who lovingly made them. They are free from economic constraints that might otherwise impose high profit margins and can therefore be brought to market at a fair price, with respect for the intrinsic value of each party's contribution and the high quality of the materials.
THE COLLECTION
Each object is, in itself, autonomous and versatile, able to take its place in a variety of settings as they evolve over time, little by little, affecting a household's main rooms. The names for all of Internoitaliano's objects are a tribute to minor Italians towns and villages, those that are rarely celebrated, but nontheless are just as real and representative of a soffused and authentic national identity.
