About Missana
MORE ABOUT MISSANA
At Missana, we’ve spent more than 20 years working on what we love from our atelier in Alberic, Valencia, Spain: upholstering handmade furniture. We are passionate about using premium quality materials and high-end finishes to give innovative ideas a lease of life, and love working hand in hand with emerging and acclaimed Spanish and international designers.
Missana started out with more attemporal and timeless furniture, mainly for Spanish and French retailers. With this type of furniture, we launched the first of our still active catalogues, Chapeau. When the financial crisis thrashed Spain and later on France, we found ourselves having to make an important decision: we wanted to continue doing what we love most. However, we realised that we’d have to make some changes to our product, image, business lines, communication and marketing.
REBRANDING AND PRODUCT ADAPTATION
The consultancy Masquespacio was behind our rebranding and product adaptation and created Missana’s new image, which is geared towards meticulously crafted designer furniture. This change brought about our second active catalogue: The Twenties. For us, this catalogue represents our transition from what we were to what we’re going to be. This catalogue is a collection of some of our older pieces upholstered in new and modern materials and displayed in stunning scenes, inspired by 1920s Paris. We chose this era to celebrate the brand’s 20th anniversary, which
also led us to naming the collection The Twenties.
MISSANA AS A WORLD BENCHMARK FOR DESIGNER FURNITURE
In 2015, we started working on our current project: The Novelties. It represents a new catalogue concept, consisting of an innovative system of individual designer profiles that encompass our project’s main characteristic. The Novelties is a vibrant catalogue that features products designed exclusively for Missana by both emerging and acclaimed Spanish and international designers. The Novelties is a great challenge for Missana as we have endeavoured to include at least one new and exclusive piece every month since we launched.
The Novelties has helped position Missana as a world benchmark specialising in upholstered designer furniture for Contract and Hospitality projects. Proof of such lies in our presence throughout the world. Our pieces can be found in Bala Baya in London, Canyon Reserve Starbucks in Istanbul, Fogo Alquimia restaurant in Barcelona and exclusive hotels, such as W Hoboken in New Jersey (NY), Peebles Hydro Hotel in Glasgow, and the Royal Bank of Scotland headquarters in Edinburgh, as well as many others. In recent years, our experience has led to us sponsoring the prestigious Restaurant & Bar Design Awards.
At Missana, we’ve spent more than 20 years working on what we love from our atelier in Alberic, Valencia, Spain: upholstering handmade furniture. We are passionate about using premium quality materials and high-end finishes to give innovative ideas a lease of life, and love working hand in hand with emerging and acclaimed Spanish and international designers.
Missana started out with more attemporal and timeless furniture, mainly for Spanish and French retailers. With this type of furniture, we launched the first of our still active catalogues, Chapeau. When the financial crisis thrashed Spain and later on France, we found ourselves having to make an important decision: we wanted to continue doing what we love most. However, we realised that we’d have to make some changes to our product, image, business lines, communication and marketing.
REBRANDING AND PRODUCT ADAPTATION
The consultancy Masquespacio was behind our rebranding and product adaptation and created Missana’s new image, which is geared towards meticulously crafted designer furniture. This change brought about our second active catalogue: The Twenties. For us, this catalogue represents our transition from what we were to what we’re going to be. This catalogue is a collection of some of our older pieces upholstered in new and modern materials and displayed in stunning scenes, inspired by 1920s Paris. We chose this era to celebrate the brand’s 20th anniversary, which
also led us to naming the collection The Twenties.
MISSANA AS A WORLD BENCHMARK FOR DESIGNER FURNITURE
In 2015, we started working on our current project: The Novelties. It represents a new catalogue concept, consisting of an innovative system of individual designer profiles that encompass our project’s main characteristic. The Novelties is a vibrant catalogue that features products designed exclusively for Missana by both emerging and acclaimed Spanish and international designers. The Novelties is a great challenge for Missana as we have endeavoured to include at least one new and exclusive piece every month since we launched.
The Novelties has helped position Missana as a world benchmark specialising in upholstered designer furniture for Contract and Hospitality projects. Proof of such lies in our presence throughout the world. Our pieces can be found in Bala Baya in London, Canyon Reserve Starbucks in Istanbul, Fogo Alquimia restaurant in Barcelona and exclusive hotels, such as W Hoboken in New Jersey (NY), Peebles Hydro Hotel in Glasgow, and the Royal Bank of Scotland headquarters in Edinburgh, as well as many others. In recent years, our experience has led to us sponsoring the prestigious Restaurant & Bar Design Awards.
MORE ABOUT MISSANA