About Softline - 1979
MORE ABOUT SOFTLINE - 1979
SOFTLINE introduces itself on the furniture market powered by the company MATERIA SRL, new owner of this Brand, showing the Best Sellers Collection renewed by updating colors and finishes and also introducing an entire brand-new collection of wooden chairs, which is the biggest news shown this year.
The company motto is a long history of know-how and desire to achieve.
A long history which the Costantini and the Billiani families have in common, who in the ‘50s shared together with other partners an entrepreneurial adventure by establishing a furniture factory in a territory dedicated to the production of chairs. Since that time many things have changed but the values, the challenges, the dreams and the ambitions who guided those men remained unchanged and are still present in the players of this new project today.
The lowest common denominator stays in our know-how and in the desire to realise products which are expression of innovation of materials and production process in order to propose them to the market through our vision of lifestyle.
Consequently the company decided to take advantage of the long traditional know-how and skills of the region, both of technological and human resources, choosing expert suppliers and co-workers able to manage all the different materials composing the collection like wood, plastics, different kind of metals, fabrics and leather to obtain durable high quality products made in Italy.
SOFTLINE rediscovers a noble material like wood proposing new shapes and innovative technical solutions combined with new materials and characterized by new finishes exalting the textures and offered in trendy, elegant colours. New chair bases have been introduced to enlarge its wide range.
The whole wooden chairs collection realized in Nordic, minimal design is made of solid ashwood, introducing further elements to create new shapes and many versions so that the models can suit to any environment, contract or home.
SOFTLINE introduces itself on the furniture market powered by the company MATERIA SRL, new owner of this Brand, showing the Best Sellers Collection renewed by updating colors and finishes and also introducing an entire brand-new collection of wooden chairs, which is the biggest news shown this year.
The company motto is a long history of know-how and desire to achieve.
A long history which the Costantini and the Billiani families have in common, who in the ‘50s shared together with other partners an entrepreneurial adventure by establishing a furniture factory in a territory dedicated to the production of chairs. Since that time many things have changed but the values, the challenges, the dreams and the ambitions who guided those men remained unchanged and are still present in the players of this new project today.
The lowest common denominator stays in our know-how and in the desire to realise products which are expression of innovation of materials and production process in order to propose them to the market through our vision of lifestyle.
Consequently the company decided to take advantage of the long traditional know-how and skills of the region, both of technological and human resources, choosing expert suppliers and co-workers able to manage all the different materials composing the collection like wood, plastics, different kind of metals, fabrics and leather to obtain durable high quality products made in Italy.
SOFTLINE rediscovers a noble material like wood proposing new shapes and innovative technical solutions combined with new materials and characterized by new finishes exalting the textures and offered in trendy, elegant colours. New chair bases have been introduced to enlarge its wide range.
The whole wooden chairs collection realized in Nordic, minimal design is made of solid ashwood, introducing further elements to create new shapes and many versions so that the models can suit to any environment, contract or home.
MORE ABOUT SOFTLINE - 1979