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Architecture creates meeting spaces in which people communicate and interact with each other and it therefore plays a special role in retail. After all, retail is about encounters of a special kind: customer meets trade, supply meets demand. And: staging arouses desires. This is where architects, interior designers and designers come into play. Starting with the building itself, its external presentation, then into the interior, right through to the presentation of the goods.

But the function of architecture is also concise with regard to face to face communication – at the event as well as at the exhibition stand. Architecture is communication. It can be experienced in many facets in the meeting place par excellence: EuroShop 2020. Once it happens there, it can happen anywhere.

Intensive discussions. Personal contacts. Professional atmosphere. Top-class speakers. No matter whether it's on the stages, at the awards or in the special areas – the EuroShop 2020 supporting programme is one huge communication and learning event for architects and interior designers.

Don’t miss the Store Design Stage, Expo & Event Stage, Retail Designers Stage and Energy Management Stage; EuroShop Retail Design Award, Innovation Award Architecture and Presentation. And be sure to visit special areas like Designers Village, Premium City - so much better, as well as the Italian Lighting Lounge.

...you can experience this at EuroShop 2020 in the Shop Fitting & Store Design and Lighting dimensions. Light and lighting is in the spotlight of the individualisation megatrend. Fascinating presentations and surprising solutions – also in terms of energy efficiency as well as energy management.

Shop Fitting and Store Design as holistic, highly aesthetic, highly functional experience concepts. As communicative meeting places, as an expression of a new, urban lifestyle. And speaking of experiences, the topics of event architecture and trade fair construction are also excellently represented and offer many inspiring discoveries, e.g. in materials.

Yes, a visit to EuroShop is a journey of discovery for architects and interior designers. And, as is often the case with such excursions, you find things, you encounter ideas that you didn't expect, which can also be successfully applied in areas other than retail. 

EuroShopmag: the international communication medium of the EuroShop community, with news, opinions, pictures, films, interviews and much more from the world of the EuroShop trade fair family. Especially interesting for architects and interior designers: the articles in the INSTORE and EXPO sections.

Our current reading recommendation:
Trend materials for brand and retail design 

EuroShop tickets: quick and easy to use around the clock, thanks to the well-proven service of Messe Düsseldorf.