The Eye AP9 Blue Midnight

It’s hard to look away from this new bedspread from contemporary brand All the Way to Paris, which places an illustration of a singular eye in the centre of a geometric design. Quilted by hand and crafted from organic cotton, it promises to add superior comfort – as well as a stylish accent – to any bedroom. Founded in 2004, All the Way to Paris is a Danish-Swedish design studio located in Copenhagen. For founders Petra Olsson Gendt and Tanja Vibe, inspiration is a tricky thing to trace. The duo – whose brand envelops everything from art direction to illustrations and objects for the home – credit their accumulative experiences as shaping their unusual designs.
“The eye is such an iconic motif and we’ve been coming back to it in many shapes and forms,” explains Gendt. “With this bedspread, we wanted to play with the idea of the eye in this context – closed at night, open during the day. Try flipping it over, too: it’s a simpler design that shows the stitching of the eye, but without the print.” In addition to the bedspread’s eye-catching visuals, Gendt notes its cozy appeal. “We have always been in love with the quilted quality and the volume it creates,” she says of their decision to focus on a hand-quilted design.