Product description

The basis for “Primitive Roll” is the most fundamental simple elements in drawing: the line, the point, the curve and the shape. The pattern appears when we take a step back and see how the components fit together to form figures that we all relate to in our different, individual ways.

Concept

The Jaime Hayon collection from Engblad & Co contains not just new and exciting patterns – as consumers, we are also being offered a unique opportunity to get involved in creating the designs that will decorate our walls at home.

This collection was created by the Spanish designer Jaime Hayon, one of the world’s most celebrated designers, who has worked with major names such as Swarovski, Camper, Cassina, Moooi, Fritz Hansen and Baccarat. Jaime Hayon is in the forefront of a new wave of creative talent blurring the lines between art and interior design. An innovator who has enriched the design world with chairs, armchairs, lamps, vases, glass and porcelain figures. His designs have been displayed at major galleries and museums and have been published in the most prestigious art and design publications across the world.

“I tried to make the graphic patterns as simple as possible and I focused on how we use wallpaper – the size, the colours, the combinations, and how we lay them out,” Jaime says. “I am fascinated by wallpaper and the difference it can make to a room. For example, how texture and reflections function in different light conditions, and what effects they can produce.”

Jaime has gone back to the fundamentals in his designs and his drawings: basic components of dots, lines and circles. With this as a basis for angles, curves, volumes and lines, he has succeeded in creating designs that combine character and discretion. These wallpaper designs will give a room both identity and personality – and they can also be combined with existing furnishing details for a harmonious yet exciting result.