Flow White

A complex, continually evolving project with a dual core, linked both to the quality inherent in products where the hand of the craftsman is in clear evidence, and to the surprising opportunities industrial production opens up for high-tech collections. A complex programme that has come up with its own distinctive mood board, a palette of colours that ranges from white through exquisite grey, ivory, ecru and natural shades to black. The lines are produced in a variety of sizes, from the 120x120 tiles right down to the tiny 0.7x0.7 mosaic tesserae, and all the floor, wall and mosaic products can be combined and coordinated with each other.

The idea behind this design is to preserve traces of the process of creation within the surface of the ceramic material, starting out from what is perhaps the most significant, spectacular element: the moment the material is poured into the moulds. This creates a texture with an irregular pattern, the distinctively uneven features of which are an invitation to observe the effects of the light on the surface, to rediscover the flows and circular movements that lie within the primary imprinting process. Its aesthetic qualities and technical features make Flow ideal for both floors and walls, both indoors and outdoors.