Massolo

Massolo is one of the products in the Gufram catalogue that better represents its relationship with art. Created by artist Piero Gilardi, a famous representative of Arte Povera, this block of "true-fake" porphyry highlights the irony and love for the surreal that has always been one of the characteristics of Gufram's production. Stone becomes light and ethereal thanks to polyurethane foam; the colour and texture illusion becomes real thanks to Guflac, the particular paint patented by Gufram that makes it possible to make polyurethane look like leather while maintaining its flexibility and softness.
Each Massolo is a unique piece, handmade by rough-hewing a block of polyurethane on which 12 layers of dripping paint in 8 different colours are applied paint to obtain the colour and the shining desired.
Massolo amazes guests thanks to the tactile and aesthetic short-circuit, which is typical of anti-design. The label PORFIDO on the surface – also made by hand – amplifies the surrealism of the product, highlighting the material it is not made of, but whose characteristics it recalls.
Massolo has a place of honour inside the Schaudepot of the Vitra Campus and the Art and Design Museum in Bruxelles inside the Atomium.