Softcrete

To transform concrete in a soft and comfortable material, so comfortable as to become a couch.
From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican revolution, to Tadao Aando’s purity, the use of concrete in architecture has been a permanent feature of the modern language. Through the use of Guflac – the special paint made by Gufram that makes it possible to make polyurethane look like leather, making it resistant while maintaining its softness – Gufram was able to satisfy Ross Lovegrove's creativity, by creating a soft couch that could be an homage to brutalist architectures.
And so concrete becomes a warm material, synonym of comfortable, cozy and soft, playing on the oxymoron that has always been Gufram's project signature. The name Softcrete (a crasis between soft and concrete) highlights the visual and tactile short-circuit of this interior design item.
Infinitely modular, the project is made up of three different modules made of polyurethane foam – a corner one, one with backrest and a chaise-longue – and by a pouf/footrest that can meet any composition need. With Softcrete Ross Lovegrove defines a new tautology: soft as concrete. Please make yourselves at home.