NETWORK grey nature

Networks in Steuler fashion

In the segment of porcelain stoneware, Steuler-Fliesen is known for its highest design standards and top quality. The area of particularly hard and robust porcelain stoneware has so far been limited to floor tiles complementing the wall tiles programme. This is now being changed. Steuler-Fliesen is launching a porcelain stoneware initiative. „This is not a paradigm shift,“ explains Managing Director Peter Wilson. „Steuler-Fliesen stands for design – not for a particular material. And we have noticed that there is a real demand for porcelain stoneware in ‚Steuler look’.“ The south German tile manufacturer wants to satisfy this demand with products of the gres|steuler brand.

Networks are part of life. „Whether they are real connections between people or virtual platforms: networks are booming“, says Tomas Deinböck. In NETWORK, Steuler-Fliesen combines the phenomenon of „being networked“ with natural optics. „Parallel to the technologisation of daily life, more and more people want to return to nature“, ex-plains the Steuler-Fliesen product manager.

Not only in its themes does the tile manufacturer reflect the spirit of our era. The dimensions and production methods used for NETWORK also are in line with the times: the tiles are produced in a conspicuously large square format of 120 x 120 cm – and cut to smaller formats as part of the rectification process. This innovative production method is called „digital dry deco-ration“. The pattern is not merely applied to the surface but distributed over it in different coloured material masses – which produces a particularly thick, hard and solid-coloured decorative glaze.

The NETWORK also provides an optical surprise with its exceptional graphic pattern. It playfully interprets the „Being networked“ theme. Presenting a reduced, sprayed fabric structure deliberately moulded without sharp contours, it creates a spacious and soft impression. As if tossed on by chance, the net optics lend the tiles a natural and modern finish – thus contributing to a homely urban atmosphere. An atmosphere that reflects a modern way of life: open-minded, creative and exceptional.

Facts & Figures
Designs:
NETWORK is available ...
... in three colours: anthracite, grey, beige
... and two surfaces: polished and natural
... in three formats: 120 x 120, 60 x 60, 20 x 60 cm

Accessories ...
... Steps (width: 120 and 60 cm)
... Skirting (width: 120 and 60 cm)

Quote
„Whether they are real connections between people or virtual platforms: networks are booming.“
Tomas Deinböck, Product Executive

Vision
We are all networked in some way or another – in professional or private life, really or virtually. Our daily life is increasingly being shaped by digital and technical influences. Parallel to this, the desire is growing to surround oneself with things of natural design and origin. NETWORK combines the aspects of nature and „being networked“ – thus reflecting the spirit of our times.