Flora Gold

Wallpaper is often associated with particularly old and lavish decorative styles. In fact, it is a type of wallcovering that was born in ancient times and it evolved in the course of centuries. Before the invention of printing, the wealthiest people used to appoint artists to decorate the wallpaper, creating real works of art. After the advent of printing technology, wallpaper became a more affordable wallcovering: England, France, and Italy, guided as always by the love for art and beauty, were the first countries to understand the decorative potential of this furnishing element, consequently promoting its diffusion and commercial expansion. Today, the excellent quality of digital printing and the material technology are quickly erasing all those technical limits that previously reduced the decoration possibilities. Old London is the new wallpaper collection by Tecnografica that mixes together the classic style of British and French ancient wallcoverings, and the extremely high definition of modern digital printing. Just as then, the prevalent theme among the graphic subjects is the natural theme: in fact, beautiful illustrations – hand-drawn by our designers – are repeated in patterns, showing all the tiny details and the delicate shades of fruits and flowers. Old London thus becomes a dive into old decorations, passing through design and brilliant colors of the present.