GANNI - MELROSE

Ameico founder and owner Peter Kahane knows his design.
And it's maybe because of this that the very affable Swiss-American has managed to become one of the most trusted wholesale distributors for design in North America, partnering with a raft of architects, interior architects and planners on a diversity of projects.

It’s in the retail sector where Ameico has brought its competence to bear most clearly.

Take the LA outpost of Danish fashion brand Ganni, whose interiors were designed by Stockholm-based studio Stamuli. Having created a number of Ganni spaces, including their London and Milan stores, the eponymous Emanuele Stamuli and his team turned to Ameico for the specification of lighting for the Californian boutique.

Located on Melrose Avenue, Ganni LA articulates a Scandi aesthetic, in line with the label it houses. "Classic Danish furniture and newly design items merge here, where each material featured has a story to tell", says Stamuli.

Ameico was asked to advise on what would work for the scheme in terms of decorative luminaires, with Danish architect PV Jensen-Klint’s 101 pendant lights from Le Klint – just one of the choice European lighting brands that it represents – ultimately being specified for the space to significant architectural effect.

The Le Klint pendants have been installed at different heights,’ explains Stamuli, increasingly lower as customers progress through the store. This, together with the increasingly smaller portals, creates the illusion that the store is longer than it actually is, delivering a surprise experience for the shopper.

There were no surprises when it came to the execution of the order, however. A big part of Ameico’s valuable contribution were their import and logistics operations. They really facilitated the process, making us feel like we were actually working in Europe.