Telescopic Displays by Architectkidd

Photographer: Wison Tungthunya & Luke Yeung

With the launch for a fashion hand bag label in Bangkok, the aim was to create a space that can challenge some limitations posed by conventional retail architecture.

Instead of a fixed layout, the design is composed of three rectangular frames that form the overall enclosure. These frames are nested inside each other and form the main displays of the store. The frames are mechanized and can be extended to form a telescopic arrangement, creating different spatial and display configurations.

From outside the store, the telescoping displays stretch the viewers’ perspective, making the store appear more expansive than its actual size. Inside the store, customers can view the products from a variety of angles. The shop serves as a retail space as well as an event space for special functions for the store.

Architectkidd

Photographer: Wison Tungthunya & Luke Yeung