3D product photography furniture, home & living

3D product photography furniture, home & living: Emotional High quality CGI / 3D product visualization for furniture, home & living

How do you best express the special flair of high-quality furniture, home & living products, the understated luxury and naturally aesthetic atmosphere of these design pieces? This is what our team at Danthree Studio dealt with in detail for this furniture group. The result was a CGI / 3D project on which our creative directors, master carpenters, interior designers and our CGI (3D visualization) experts worked hand in hand.

The result is captivating with emotionally charged product images that have photorealistically modeled the furniture, home & living products in three dimensions. Each individual image creates a comfortable atmosphere of light luxury, conveys a feeling of airy, natural lightness and tells a story. End customers and clients can identify with these stories, feel immersed about the products. And our client is happy that we not only present the furniture, home & living products of his collection with these expressive images, but also convey a brand identity that resonates with the target group (end customers). But how exactly does that work?

B2B: highlighting brand identity; putting furniture, home & living products in the right light.

We actually have two tasks when we take on a CGI / 3D project like this. First, there is our direct client, a furniture, home or living company / brand that wants its brand identity as well as the respective products presented via CGI / 3D photography. The client wants to have an aesthetically pleasing video or product images that sell.

Our second task is to appeal to the end customer. Because videos and product images, of course, do not stay with the company that hires us. Every 3D visualization wants to be incorporated into visual marketing. So the images, which are at the end of our efforts, should
- attract customers' attention to the product,
- clearly communicate the advantages of the product
- clarify the functions of the product,
- appeal emotionally and
- be aesthetically comprehensible at first glance.

About CGI / 3D product photography easy to implement?

The traditional way was to place the furniture for such a project in an appropriately designed environment before a photographer got to work. Product photography is incredibly demanding, because the respective spaces (in this case a (winter) garden, a terrace or a balcony) have to be created and made available in real life. From the lighting to the space to just the right accessories, everything is staged. This is a cost and time intensive matter.

Our specialty is CGI (3D) product photography for furniture, home & living products. We create three-dimensional, photorealistic renderings / 3D photographs of the furniture, home & living products and stage them in a brand space. The respective environment is also rendered three-dimensionally. Our CGI artists pay particular attention to the materials and surfaces, which must be haptically tangible in the finished CGI / 3D product photography - just by the visual impression. Through a careful design of blurs, the artificial spaces created in this way get their depth, their color and air perspective. The rooms become believable because they are not 100 percent sharp and designed with mathematically exact perspective, but rather incorporate human visual habits.

So it's not easy to implement - but with the necessary background knowledge, professional expertise and a tip or two, it works. This is where the special composition of our team comes into play: our master craftsmen and women naturally have a completely different view of materials and surfaces than our CGI artists. How exactly rooms tell stories and arouse emotions is the contribution of our interior design specialists.

Expertise from all areas - possibilities of CGI / 3D product photography exploited to the fullest

The CGI / 3D product photography of the brand spaces almost have something playful in the end: light, airy interiors and exteriors show the brand identity of our clients, appeal to the end customer emotionally and present the furniture, home & living products in their context. Benefit and value of the products are shown aesthetically - at first sight! At the same time, every single CGI / 3D product photography is an invitation to look at it in more detail, to dive into the special atmosphere of luxurious relaxation and to listen to the inner story of this furniture.

Danthree Studio