Premium 3D Visualization for Kvadrat Outdoor Rugs

The Danish textile brand Kvadrat is known for innovative design and outstanding material quality. With their new outdoor rug collection, designed by renowned textile designer Margrethe Odgaard, they combine traditional craftsmanship with modern functional materials.

Danthree Studio has brought these exclusive designer rugs to life through photorealistic 3D visualizations. Our focus was on accurately depicting the intricate weaving structures, color combinations, and material feel in the most natural way possible.

Outdoor rugs require precise representation of their key properties: UV resistance, water resistance, and durability. In our virtual product staging, we carefully controlled light and shadow to emphasize the robust texture of these high-quality design products.

For Kvadrat, we created detailed digital brand environments to present the rugs in the perfect context. Various outdoor settings were simulated in the CGI product presentation to showcase the versatility of the rugs – from luxurious hotel terraces to modern residential spaces.

Thanks to the scalability of our 3D renderings, they can be used across multiple channels – from social media and print campaigns to digital product catalogs. The ability to adjust designs without costly photo shoots provides Kvadrat with a sustainable and flexible product presentation solution.

Capturing the high-quality texture of rugs in images is a challenge that traditional photography can only partially meet. The simulation of light reflections, shadow play, and the intricate representation of the woven structure by our 3D artists create a visual tactility that immediately resonates with customers.

Virtual product photography transcends the limitations of traditional imaging methods. By utilizing cutting-edge CGI techniques, we provide Kvadrat with an optimal platform for product communication—precise, authentic, and with maximum brand recognition.

Danthree Studio

KVADRAT