Mini Munich flag ship store La Roca

MUNICH, Barcelona's Brand for fashion footwear and sports reopened its children boutique MINI MUNICH in La Roca Village, Barcelona.

After the success of its first children's shop in this mall, MUNICH opens a new space dedicated to the smallest in another location with a daring and innovative design.

This project, created and designed by Dear Design, is premised on the characteristic imagination and curiosity of children to create a scenario according to the way they experience and interact with the space.
The aim of the project is to transport them to a new imaginary world that may be explored.
The main idea was to re interpret a module able to transport anyone entering the store inside a submarine or a spacecraft, to enter a new world. The simulated hermetic gate door of the store reveals from the beginning the feeling of getting into a new experience.
Thus, in this new location, 35m2 big, children can enjoy and leave their
Imagination fly, making purchase a pleasant and fun time.

This time the concept breaks completely with the previous MINI MUNICH and creates a new scene without losing the daring spirit that characterizes the brand spaces.
In this MUNICH new store, the space with white walls and glazed lit plates scattered over the shelves, add character and create a world of science fiction.
On its walls and ceiling appears real magic: oval slits that reveal synchronized images of distant outer space or the depths of the sea.

All this makes this new MINI MUNICH boutique a versatile space that will make each purchase a new experience for both adults and children.

Munich

Dear Design
Art Director: Ignasi Llauradó, Eric Dufourd
Design Team: Claudia Raurell, Christian Leibenger, Antoine Coubronne.