Wappa Boutique by Joan Puigcorbé

Photographer: Joan Puigcorbé

Through the repetition of a frame and variation of its shapea vacuum is formed, that without initial features, becomes an architectonic space full of possibilities;a space that lends itself to the interpretation of the ritual that make up theselection, purchase and enjoyment of select pieces of clothing. Treated as a proscenium andstage, both are merged into one continuous space covered under the sinuous texture of theatrical drapery, where the client takes on the leading role in an act that transcends the mere purchase, sublimating the process that heightens the enjoyment of clothing.

Hanging as part of the stage with its own stage-machinery thedresses are displayed, forming the changing scenery, allowing an arbitrary inner journey, which brings one to a detailed observation of the pieces, thus establishing a closer relationship with the dress on display.

Wappa Boutique

Joan Puigcorbé

Photographer: Joan Puigcorbé