Curaprox

In 2015 Curaprox, a Swiss traditional brand, set Simple –Agency for Communication and Space, with the task to design and build their fairstand at IDS Cologne.
Next to impressive graphics and fanciful furniture the main idea was focused on the luminous power of the PIXLIP fairsystem.
With its harmonic Ambience for the brand´s products and services an outstanding appearance was created that stood out of the sterile-white, uniform look of the competitors.
Using mainly light-walls made of PX-200 profiles a row stand with integrated cabin was built. Hidden behind a PIXLIP light-door an invisible space was formed that merged seamlessly with the total design.
The textile design-space was made full use of with large format corporate graphics, patterns and strong vivid colors.
In combination with the multi-colored floor coverings all resulted in a clear structure of product presentation.

Curaprox

Design: Simple