Tongrentang - Zhima Health Offline Experience Store

As a healthy featured drink of Zhima Health, goji berry coffee combines coffee and goji berry which can soothe the nerves and improve sleeping. As the most popular drink among the customers, goji berry coffee adopts the high quality barbary wolfberry strictly selected by Tongrentang, while the price equals to a cup of specialty coffee. Enjoying caffeine and keeping in good health, the new urban noble tastes it and smells the fragrance.

Tongrentang Zhima Health has created a complex functional system of healthy diet + medical center+ health examination + social entertainment. The designer Wang Yong has applied a large area of contrasting materials as solid wood and brass in the store. From the ground floor to upstairs, Zhima Health Concept Store has four themes as inquiry, food, convalescence and cure.

In the “Food” themed space on the ground floor of the zero store, the health recipes solutions can be offered in one stop. Here, the food, wine, Chinese and Western tea and baking areas are distributed in the two thousand square meters space.

In the ancient diet dining hall enclosed by the dark gray bar, well-known chefs have developed various secret palace nourishing diets according to the four seasons. Whether tasting a cup of health coffee or drinking wine is the best solution to unfold the recipe.

From the hot soup in spring to a bowl of cured chicken and mushrooms in winter, Zhima Health has covered the recipes all year round. And its diet therapy is developed according to the physical needs of different stages in the entire human life, which includes postpartum conditioning, children's diet, elderly three highs (high blood pressure, high blood sugar and high triglycerides), sub-health and so on. 16,800 medicine boxes are arrayed to cover the 2000 square meters ceiling on the ground floor in a waved and extending way. After gathering all the herbs, the medicine boxes will be hung up high, and the era of changing lifestyle with meals is officially opened.

Another two main themes of “Inquiry” and “Convalescence” are set on the second floor in the zero store. The functional areas like the body examination of “Inquiry” space and the sub-health management and physical therapy of “Convalescence” space are arranged in order by Tongrentang.

Sub-health solution corridor in the“Convalescence”themed space on the second floor.

In the sub-health solution corridor, through health data monitoring and tracking, a full set of solutions can be directly customized from diet to health care sports for sub-health. The leisure cultural and creative space near the long corridor extends the use of terrazzo and old solid wood.

Traditional Chinese medicine dispensing table in the “Cure” themed space on the third floor.

In the third floor themed with "Cure", the ancient medical hall full of medicine cabinets has been transformed into an open, comfortable and professional modern medical center through contemporary design techniques.

The health TED live broadcast area regularly conducts various health lectures, which has become the new center for health care professionals in the community. From medical treatment to maintenance, although the face has changed, Tongrentang is still the golden brand of "medicine to cure".

The 500-square-meter Shuangjing Store No. 1 is now officially open to the public. These stores that really enter the community will have all the functional experiences of zero store. Let’s take the health card dealt by Tongrentang and become a new urban noble!

Envisioned by this ideal, Tongrentang has gone through 350 years of history from herbs to royal medicine to health tonics. Even if one has not stepped into Tongrentang medicine shop, its reputation has probably branded in the hearts of every Chinese. However, when you doubted whether Tongrentang was out of date and only a signboard left, it has done something big.

In 2020, the new brand Zhima Health owned by Tongrentang was officially launched. Relying on the brand-new Zhima Health Concept Store, the immersive shopping experience that completely subverted tradition has began formally. The old brand is showing its strength in a younger, trendier and broader way. From today on, Zhima Health is your new activity center in the city.

As the interior designer of Tongrentang's new brand - Zhima Health, Wang Yong has accompanied Tongrentang for five years. From the proposal for strategic transformation to the official opening of the large-scaled zero store, there are too many stories in the transformation process of Tongrentang.

Beijing Wuxiang Space Architecture Design: Tan Wei, Zhu Chenxu, Zhang Guiying, Jia Zhiyong, Yu Yue
Chief designer: Wang Yong

On-site management: Peng Shanxiang, Lu Zhengkun, Chen Yixuan
Lighting design: Beijing Yingzhuo Lighting Design
Lighting consultant: Fuzhou Maiguang Lighting Service Provider
Display consultant: Wuxiang Construction
Brand consultant: B+P
Logo design: To Three
Project planning: Lele Designer Branding Strategy Studio