Atlas Concorde for the hospitality and retail sector

Brand story by Anna Winston
London, United Kingdom
29.05.18

ATLAS CONCORDE’s innovative floor and wall solutions for hospitality and retail spaces create richly immersive, emotional environments.

Walls in retail spaces are particularly important. Atlas Concorde's 3D Wall Stars tiles help create richly textured and unique environments

In today’s luxury shops, hotels and restaurants, ambience is everything. The aim of the designer is to generate an instinctive, emotive response to the space by considering every single detail from the ceiling to the floor.

“In hospitality areas, more than anywhere else, walls, and how they are decorated, are particularly important,” says Fabrizio Storchi, Atlas Concorde’s Marketing Director. “Guests, often without knowing, seek out boundaries that can give them a sense of the familiar and of security, and their gaze glances over the furnishing to settle on the walls.”

Atlas Concorde’s Arkshade collection offers both bold and vibrant colours and a more neutral palette, lending itself to a wide range of combinations and patterns

But these environments also experience heavier wear and tear and higher footfall than most. Atlas Concorde’s versatile and innovative collections can help interior designers create a truly unique, holistic experiences without compromising on durability.

Among these is the three-dimensional 3D Wall Stars wall tile, which transforms a flat surface with geometric textures and clean lines. Ideally suited to contemporary restaurant design, the patterned and mosaic-effect Arkshade collection now features a range of bold, rich colours as well as a more neutral palette, while the more minimalist Kone range mimics limestone, combining a subtle sense of formality and comforting familiarity that lends itself to a discreet hotel lobby environment.

The Kone range (top) and Marvel Gems collection (above) can withstand the heavy wear and tear of hospitality and retail spaces without compromising on creating an aspirational and welcoming atmosphere

Retail spaces are among the most challenging. “Shopping areas must now also offer customers a fully immersive experience,” explains Storchi. “A showroom that works is the perfect stage setting for an exclusive shopping experience where fashion and design, quality and style all become a single item.”

Atlas Concorde’s Marvel Gems range responds to this demanding brief with a design inspired by Venetian terrazzo, for the creation of bespoke, high-impact designs that place the focus on the customer experience.