Architonic and Interior Design join forces
Text by Architonic
Switzerland
17.05.16
Two authorities on products, interiors, design and architecture join forces to take the global lead in product search, a significant new partnership.
Greater than the sum of its parts
When it comes to product specification professionals have long turned to Architonic and Interior Design for online research tools. Both companies, with their dedicated professional focus and strict premium-segment orientation, have successfully established themselves as the trusted resources for professionals in interior design, architecture and facility management.
While the majority of Architonic’s traffic originates in Europe, Interior Design is go-to online resource for design professionals stateside. Bringing these two leaders together will create a powerful solution for designers and an unparalleled offering for manufacturers.
Maximum Exposure
In July 2016, Architonic and Interior Design will launch ProductFIND – creating a single, comprehensive datacloud of premium products for specifiers that can be accessed from either architonic.com or interiordesign.net, and providing a special bundled buy for manufacturers that offers maximum effectiveness, efficiency, and exposure. As an added value, products will also be promoted to the industry through native content, newsletters, and social media.
A special partnership
This new, important partnership will allow Interior Design to represent Architonic in the North American market, thereby providing tailored global product specification solutions to the architecture and design industry. Architonic, conversely, will add Interior Design’s current ProductFIND package to its portfolio in the European and Asian markets, providing an amazing opportunity for brands who want to focus more on North America.
Two leaders in product search, inspiration, and ideas. One powerful, shared database. Multiple opportunities for specification.