Architonic has teamed up with Bo Bedre, Denmark's number-one interiors magazine, adding new value to the Scandinavian brand's exclusive editorial content with an integrated product data cloud.

Bo Bedre, Denmark's number-one interiors magazine for the B2C market, is in a league of its own when it comes to circulation and readership figures.

Bo Bedre sets the interiors agenda in Denmark, with its selection of news, shopping and homes features. Communicating a sense of exclusivity, it inspires readers to adopt and adapt styles for their own homes. Its focus is Scandinavian living at its best!

Now Bo Bedre has teamed up with architonic.com, the world’s leading online, B2B resource for products and materials for the international A&D community. Architonic promotes products and brands from the best premium manufacturers only. When it comes to product research, architects, interior designers and specialist retailers have been relying on Architonic for over 13 years. It’s become their top-of-mind, default online research tool.

Central to the partnership is adding value to Bo Bedre’s exclusive online editorial content by integrating selected brands and products from Architonic’s product data cloud. This offers the brands additional reach into a new target group.

Integrating the product data cloud means that readers of BoBedre.dk will – in addition to finding exciting stories – be able to research inspiring products, create favourites lists, download PDF catalogues and print selected product pages with personal comments.

Both brands, possessing the same values of selectivity and high-value content, are the go-to media for their respective, highly differing target groups. The partnership complements both sides perfectly.

© Architonic