D.D.C.
Text by DEDON
Lüneburg, Germany
11.05.09
Dedon presents the new Special Edition D.D.C. at the Salone del Mobile Milano 2009
"When could possibly be a better time to present the new Dedon Special Edition D.D.C.? This year Dedon introduces the Special Edition D.D.C. (Dedon Dress Code) and invites all design-interested visitors to explore the world of fashion applied to our famous Dedon fiber. Dedon reinterpreted some of the most classic patterns in fashion for our Dedon collection Slim Line by Jean-Marie Massaud and created four exceptional new collections: Fashion meets furniture like it has never been done before!
For every new Dedon collection, we always research into new materials and new applications, especially those used in other fields for other products. The fashion industry is one of the main references. Exceptional craftsmanship and extraordinary skills enable Dedon to adapt any material and inspiration we choose to: With the Dedon fiber there is an unlimited amount of innovative possibilities.
About Dedon GmbH
As manufacturer of exclusive outdoor furniture, Dedon is one of the world’s leading providers in the industry, and the company has received numerous international design awards. The company, which was founded in 1990 by the former professional soccer player Bobby Dekeyser, revolutionized the outdoor furniture market with its designs within only a few years. With over 3,000 employees, Dedon is now represented in 66 countries and has its own showrooms in Barcelona, Paris, Hong Kong, Vienna, Hamburg, Milan, and Antwerp.
About Dedon Fiber
The basis for Dedon‘s success is a highly durable synthetic fiber manufactured at the headquarters in the north German town of Luneburg. Developed over 18 years ago, the unique Dedon fiber still is considered the „original“ in the industry; the „Made by Dedon“ seal stands for the highest standards of quality and design. The fiber is washable, extremely easy to clean, and is not affected by salt water, sunlight, high or low temperatures, and furthermore is biodegradable.
Dedon Special Edition D.D.C. – Dedon DREss CODE
Dedon furniture is designed by international designers, produced based on German standards of quality, and is manufactured by hand in a traditional fashion by braiding artisans on the island of Cebu in the Philippines. In this way, every piece of furniture embodies the combination of modern technology and century-old craftsmanship. One of the most famous patterns of all time is the incomparable tartan pattern. The EDINBURGH collection retraces its history: starting in Scottish highland culture, visiting the traditional atmosphere of British clubs, stopping in the infamous Punk era of “The Sex Pistols” and ending with contemporary fashion designers such as Vivienne Westwood and Ralph Lauren. In the case of Dedon, every classic should transcend its own boundaries every once in a while!
The CAMBON collection invites you back to famous fashion districts of Paris, home of ground-breaking fashion innovations such as the “New Look”. Many sophisticated women where inspired by the classic pied de poule pattern, strolling down Parisian avenues in Audrey Hepburn-style. Dedon offers a break from daily life as you know it and invites you to escape into a new world: a place of comfort and relaxation!
The MARSEILLE collection takes us on a trip through fashion history, starting at the time of the Golden Twenties in Europe, visiting mundane summer flings at the French Riviera like Pablo Picasso in the 1960s and travelling quickly back to the present time of Jean-Paul Gaultier’s subversive sailor chic: sailor style has been en vogue many times! Although our Dedon furniture is considered a “classic” too by now, it also never goes out of fashion!
With the OSLO collection, the classical knitted “Norwegian style” gets a new look: The collection bringing the rough and untamed wilderness of the Scandinavian landscape into the big cities of our times. Outdoor spaces are not just gardens, beaches and terraces; Outdoor has a multitude of facets - just like Dedon. We never do the expected!"