On your marks!: Montana X Frame Creative Challenge

Brand story by Dominic Lutyens
Haarby, Denmark
14.01.20

In cooperation with Frame, Danish manufacturer MONTANA is calling on young designers everywhere to take part in a special design challenge.

Designers are invited to create a scheme for a fluid office lobby featuring Montana’s storage system as a key component

Montana’s founder Peter Lassen conceived Montana’s expandable 12mm system as a tool for self-expression. Now, in conjunction with design publication Frame, Montana is inviting emerging design studios and design graduates to exercise their own creativity. Taking its cue from today’s trend for open-door offices that welcome passers-by into their premises, luring them into their public areas – an idea inspired by hotel bars and lobbies – the brief is as follows: ‘To conceptualise a fluid office lobby that serves both the internal office community and the surrounding neighbourhood by catering to employees’ and outsiders’ needs.’ Above all, the winner should dream up a playful, colourful, photogenic and enticing space.

Read full details of this challenge here

Montana’s furniture for flexible modern offices includes its CO16 shelving system doubling as room dividers, storage units on castors, conference tables, shelving for archiving and personal lockers

The winning scheme will be announced on 31 March. It will be produced in collaboration with Montana and exhibited in its showroom during Copenhagen’s 3 Days of Design Festival (May 14–16), providing the opportunity for international press and exposure.

The deadline for signing up to the challenge is February 10, 2020. Please send your contact details – with Frame X Montana Creative Challenge in the subject header – to: devita@framweb.com