Favourite film: Paola Silva Coronel for 3M
Brand story by Harriet Thorpe
St.Paul, United States
20.05.21
Milan-based architect and 3M global consultant Paola Silva Coronel explains how 3M foil technology can help make luxurious, large-scale, surface environments come to life – and within budget too.
Installation of glass finishes can be carried out overnight, so interiors can be transformed easily without long periods of downtime
Installation of glass finishes can be carried out overnight, so interiors can be transformed easily without long periods of downtime
×It is a challenge for architects to keep up with fast-paced trends and dream mood boards. More often than not, wide-eyed clients must be brought back down to earth with practicalities and budgets.
This is a particular gripe of Milan based architect Paola Silva Coronel: ‘Interior magazines show high-ceilings and walls covered in metres of marble that would be genuinely impossible to make – because they are 3D renders, designed to enhance the perception of a single chair!’
With finishes such as 3M™ Dichroic Glass, pictured here, clients’ aesthetic expectations can be met in half the time, at a reduced cost, with added durability and less maintenance
With finishes such as 3M™ Dichroic Glass, pictured here, clients’ aesthetic expectations can be met in half the time, at a reduced cost, with added durability and less maintenance
×As a global consultant to 3M, Silva Coronel often speaks to owners, contractors, architects and designers all with demanding briefs: ‘Companies need to tell their stories, personalise environments, design corners for specific products – all with time and budget pressure,’ she says.
Glass can be completely transformed, bringing a fresh identity to various spaces such as offices and foyers
Glass can be completely transformed, bringing a fresh identity to various spaces such as offices and foyers
×When confronted with this type of challenge, she always suggests 3M products. ‘You can construct easily, with little expense and more sustainability. Yet you can also satisfy those expectations of marble or gold leaf – these unbelievable environments can actually come to life.’
Silva Coronel used 3M™ Dichroic Glass Finishes for an installation of shifting colours during Dutch Design Week 2019, while she has also seen 3M™ Fasara™ films used successfully on mirrors in the refurbishment of a theatre in Pietrasanta, Italy.
3M™ Fasara™ (top) and Dichroic (below) Glass finishes bring colour, light and a whole new atmosphere to interiors
3M™ Fasara™ (top) and Dichroic (below) Glass finishes bring colour, light and a whole new atmosphere to interiors
ב3M™ Dichroic and Fasara™ Glass Finishes add amazing and unexpected aesthetic possibilities to glass, while maintaining its distinct identity and 3M™ DI-NOC™ Glass Finishes can be applied to the rear side of the glass, to take advantage of its resistant qualities, yet turn it into an opaque material,’ says Silva Coronel.
She concludes: ‘A single product is available in more than 1,000 finishes. It is no longer a matter of budget, but a matter of creativity.’
Discover all 3M Architectural Design and Interior Finishes Solutions via the link below or tune in to the upcoming webinar 'Innovative Solutions for Interior Refresh' on June 24, 11.00 – 12.00 AM CET.
© Architonic
