Immersive textile design for hospitality and retail: Patricia Urquiola's 'among-us' at Heimtextil 2025

For Heimtextil 2025, Patricia Urquiola presents among-us, a 650 m² design installation in the heart of Hall 12.0. The open-plan installation creates a welcoming atmosphere in which visitors can experience textile concepts and spark conversations about design, sustainability, and conviviality. Together with partners such as Kettal, Moroso, cc-tapis, Aquafil, Cimento® and Parà Tempotest, Urquiola has developed extraordinary spatial elements for among-us – including double-sided hanging carpet structures, lounge islands, and individually manufactured seating furniture.

In collaboration with selected partners of Patricia Urquiola, among-us offers visitors an immersive experience with optical and structural surprises – including lounge islands by Kettal with fabrics by Kvadrat, hanging textiles by cc-tapis with regenerated nylon yarn by Aquafil, and seating by Moroso. The hanging cement structures by Cimento® provide further architectural dimensions to the installation. Exhibitors at Heimtextil –including Parà Tempotest– are also among the sponsors of the fabrics. 'The name among-us conveys a sense of conviviality and shared experiences – something that happens ‘between us’ or ‘in our midst’. It also alludes to a line of small fungus-like toy creatures,' says Urquiola.

A grid-shaped carpet defines the installation. Within the grid, visitors encounter softly upholstered, anthropomorphic textile forms that invite them to touch, relax, and engage sensorially with the materials. This approach highlights Urquiola's innovative take on materiality, combining conventional and unconventional elements to push the boundaries of textile design.

'Heimtextil is a perfect fit for us. It offers the opportunity to create a two-way dialogue that begins during the trade fair and continues throughout the year. We are not only addressing specialists, but also everyone who is interested in textiles. Our approach is evolutionary and aims for comprehensive interaction. We want to listen as much as we present and value personal exchange,' Urquiola continues. Among-us is dedicated to sustainable materials, conviviality, and the intersection of virtual and physical worlds – a space for exploration and discussion.

On Wednesday, January 15, Patricia Urquiola will participate in the Architonic Live Talk and deliver a mini-lecture, offering an exclusive glimpse into her creative world and unique design language.

Heimtextil 2025, the international trade fair for home and contract textiles, will take place from 14 to 17 January 2025. Find more information here.