Play with us: JUNG in Milan
Brand story by Katharina Sommer
Schalksmühle, Germany
12.04.18
On the occasion of Milan Design Week 2018 German manufacturer JUNG is inviting visitors to an interactive audiovisual staging of its iconic LS 990 light switch.
Click and photo: PLAY TO THE GALLERY celebrates the 50th anniversary of the LS 990 surface switch. Visitors become part of the installation, which will be shown during Milan Design Week 2018
![Play with us: JUNG in Milan | News](https://image.architonic.com/imgTre/04_18/jung-gallery03.jpg)
Click and photo: PLAY TO THE GALLERY celebrates the 50th anniversary of the LS 990 surface switch. Visitors become part of the installation, which will be shown during Milan Design Week 2018
×It is impossible to imagine everyday life without them – the little helpers that we rely on to adjust the temperature or turn the lights on and off. They are at our fingertips daily, though we may barely be aware of them: switches. But the technology behind these often inconspicuous objects remains hidden. With the presentation PLAY TO THE GALLERY at Milan Design Week 2018, JUNG makes their underlying technology visible in a playful way, while at the same time highlighting its own iconic switch, the LS 990.
Visitors are invited to experience – and take control of – the interplay of switch, circuit, light and sound in the temporary JUNG showroom. The square LS 990 flat switch assumes the role of actuator here. This model, with its timeless design, has become a classic and is currently celebrating its 50th anniversary. In the installation, when the switch is pressed, it triggers a bird’s-eye-view photo using a time exposure to capture the interaction between the visitor and the technology.
The LS 990 is based on the elemental shape of the square. This simple design classic looks particularly stylish in the version with real metal
![Play with us: JUNG in Milan | News](https://image.architonic.com/imgTre/04_18/jung-gallery101.jpg)
The LS 990 is based on the elemental shape of the square. This simple design classic looks particularly stylish in the version with real metal
×The showroom additionally features play equipment that simulates various switch types. A three-part swing simulates a tactile sensor, for example, while a series switch is represented by a merry-go-round in the form of a divided square. When these are set in motion, they begin to light up or to activate a series of sounds specially developed by sound artist Stéphane Clor. In this way, the visitor brings PLAY TO THE GALLERY to life, thus becoming part of the project.
The installation is a collaborative project of the Detmolder Schule für Architektur und Innenarchitektur under the direction of Prof. Ulrich Nether and Ricarda Jacobi. It can be experienced from 17 to 22 April at Via Statuto 16, Milan.
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