Multi-tasking: Kartell
Brand story by Alyn Griffiths
Noviglio MI, Italy
21.01.19
Italian brand KARTELL expands its reach with an increased focus on the contract market, offering architects and designers an extensive collection to specify commercial projects and the capability to deliver products – quickly and in quantity.
Kartell regularly supplies products and furniture to the contract market, providing designers with a wealth of options for their projects
Kartell regularly supplies products and furniture to the contract market, providing designers with a wealth of options for their projects
×As part of its continued evolution, Kartell is increasing its focus on the contract market in 2019, and offering designers the opportunity to specify furniture, lighting, tableware and accessories from its extensive collection in their commercial projects. In particular, many of Kartell’s products are ideal for use in the hospitality and corporate sectors, as they combine unique and characterful designs with the robustness and quality of manufacture required for use in these contexts.
Kartell’s manufacturing experience means it is able to deliver “made to measure” solutions for large-scale projects without compromising on quality
Kartell’s manufacturing experience means it is able to deliver “made to measure” solutions for large-scale projects without compromising on quality
×With a catalogue of iconic designs that has developed and evolved over seven decades, the company offers solutions suited to a broad range of settings. “Our products do not merely follow passing trends,” suggests Kartell’s marketing and retail director, Lorenza Luti, “but rather are endowed with their own particular spirit which, quite amazingly, reveals another unexpected nuance with each new project.”
The key benefit Kartell offers in this market is the rapid delivery of large orders without compromising on product design and quality. Looking ahead, the company is intent on evolving its manufacturing methods and established infrastructure, to ensure it can continue to offer contract clients great flexibility, short lead times and the possibility to renew and customise their schemes.
© Architonic
