Go big or go home: Kusch+Co
Brand story by Simon Keane-Cowell
Hallenberg, Germany
28.11.19
With a new owner, a new look and new strategy, established German furniture brand Kusch+Co is setting its sights even higher.
The bench system 8000 designed by Studio F.A. Porsche was photographed in a convenient location inside the Porsche Museum Stuttgart. It is used at international airports, in cruise terminals, railway stations and other public spaces
The bench system 8000 designed by Studio F.A. Porsche was photographed in a convenient location inside the Porsche Museum Stuttgart. It is used at international airports, in cruise terminals, railway stations and other public spaces
×Premium German furniture manufacturer Kusch+Co – which over 80 years has carved out a well-earned position for itself in the market as go-to producer of high-end contract seating and tables – certainly doesn't do things by halves. They understand the transformative power of design and the unassailable value of quality, and not just when it comes to their products.
Specialising in furnishing solutions for transport, health and office settings, the company applies the same amount of precision, boldness and consideration to its management, its culture and the way it interacts with customers as it does to the R&D of its collection. It’s a competitive market out there; successful brands are the ones that design a total experience, not only for their consumers and partners, but also for their employees.
The transformative power of design and the unassailable value of quality – two of the core values of Kusch+Co, which recently joined the Polish Nowy Styl Group
The transformative power of design and the unassailable value of quality – two of the core values of Kusch+Co, which recently joined the Polish Nowy Styl Group
×Such a top-drawer approach has resulted in numerous high-profile contract projects, including legions of airports (the new, recently inaugurated Beijing Airport, Frankfurt, Paris Charles de Gaulle and Amman Queen Alia International among them) and such enviable spaces as Frankfurt’s landmark Silver Tower and Singapore’s Marina Bay Cruise Terminal.
Never a brand to rest on its laurels, however, Kusch+Co has recently joined the ranks of the Polish Nowy Styl Group, which means, among other things, the opportunity to leverage the latter’s international sales network and, by extension, strengthen its market position. A refreshed corporate identity that’s currently being rolled out reflects the brand’s strategic move.
The company motto might be 'Shaping the way we sit', but this is one manufacturer that isn’t putting its feet up.
© Architonic
