Tomorrowland: Light + Building 2018
Text by Light + Building
Frankfurt am Main, Germany
25.01.18
Trend Bureau bora.herke.palmisano realizes four fascinating scenarios in the Trend Forum. Inspiration for retailers, designers and architects alike.
Once again, all next season’s trends for our homes will be on display exclusively at Light + Building from 18 to 23rd March in Frankfurt am Main. Alongside the presentation of new design trends in the lighting market and the high levels of designer expertise demonstrated by the exhibitors, the Trend Forum will once again be an inspirational beacon and rallying point for the specialist retail trade, interior architects, designers and architects alike.
Forming the centrepiece of the Trend Forum, the trends in homes for the 2018 / 2019 season will be staged in four fascinating scenarios at Light + Building. The focus will be on various different styles, which integrate the latest designs for the home with selected products to create unusual and original scenarios for living spaces. New product developments, well-loved classics and innovative technology will all find themselves in the limelight, alongside one another.
The identification of the trends and the realisation of the Trend Forum have been the responsibility of the internationally acclaimed bora.herke.palmisano Trend Bureau of Frankfurt am Main and Berlin.
Evoke emotions
The ‘evoke emotions’ scenario is about the evocation of mood and a sense of well-being. It is about designs that sensitise us to our feelings, that are directly linked to emotions, that transform emotions into the language of design and integrate emotion into everyday life – with the help of ‘intelligent’ materials and product developments.
Imagine mutation
The focus of ‘image mutation’ falls upon the notion of divergence and modification. Here we find an emphasis on designs that create a striking, artistic impression and make an impact. What dominate here are designs that are far from the everyday; designs that make an impact, rather like creations of modern art. They unashamedly celebrate anomaly and diversity in an extrovert manner.
Revive homeliness
This trend is all about breathing life into simplicity. It involves designs that are honest, undemonstrative, clear, uncomplicated and simple. Lighting moods are inviting, warm, restrained and create a cosy, harmonious atmosphere – using reverential, intimate illumination which includes areas of darkness in the overall ambience.
Revive homeliness
This trend is all about breathing life into simplicity. It involves designs that are honest, undemonstrative, clear, uncomplicated and simple. Lighting moods are inviting, warm, restrained and create a cosy, harmonious atmosphere – using reverential, intimate illumination which includes areas of darkness in the overall ambience.
Create history
The ‘create history’ scenario has set itself the target of evoking a nostalgic past, a sense of the historical. On the one hand, highly functional modern technology is embedded in a background of decorative living space. The appeal of the design for the room lies in its elegant colouration, together with antique and rare items and collectables, which hark back to former times – all of which create a kind of Aladdin’s cave effect, full of wondrous things. On the other hand, technology has revolutionised the design: through the use of the latest technological developments, nostalgic reminiscences of history become something quite new, something almost mythological that has never before existed; full of historical allusion and future promise at one and the same time.
During Light + Building, the design consultants from the “bora.herke.palmisano” studio will be offering a series of daily lectures, with subsequent guided tours, in which they provide an opportunity to deepen one’s impressions of the Trend Forum with additional detail and useful background information. Both the lectures and guided tours will be given in German, with simultaneous translation into English. The Trend Forum will be located in the entrance area in Hall 6.1. Illustrative material on this year’s trends can be found at online.
The extensive complementary programme at Light + Building picks up on current developments in the sector and offers an opportunity to get information and to discuss and network with colleagues. New in 2018 will be the revised structure of the programme of events with a subdivision into four main categories – Emotion, Selection, Skills and Career – making it easier for you to orientate yourself by areas of interest and take part in the programme in line with your individual goals at the fair. The Trend Forum belongs to the Emotion @ Light + Building category, which subsumes special shows and exhibitions that bring the specialist input to life and invite visitors to interact with it.