Pioneering perfection: AXOR
Brand story by Markus Hieke
Schiltach, Germany
29.04.21
For nearly three decades, AXOR has stood for perfect form and high levels of precision and quality – all created in collaboration with some of the world’s most sought-after designers.
When the AXOR brand began its work almost three decades ago, it was about more than just fittings. The focus was, and still is, on design, perfection and a new understanding of the bathroom
When the AXOR brand began its work almost three decades ago, it was about more than just fittings. The focus was, and still is, on design, perfection and a new understanding of the bathroom
×Opening up new perspectives on the bathroom by establishing it as ‘a place of calm and reflection, of security and relaxation’: such was the declared aim when Hansgrohe first launched the AXOR brand. Sounds highly contemporary, but it was actually 28 years ago – and shows how people were already viewing their daily lives as hectic, even back then. The bathroom had previously been regarded as a purely functional space, but from then on, the bathroom faucet and shower manufacturer from Germany’s Black Forest devoted its attention to this space, backed by the tools of design. Bathrooms became miniature oases, designed entirely for the pleasure of body and mind.
The first collection was designed by French designer Philippe Starck in 1994, as the prelude to a long collaboration. The following year, with the ‘salon d’eau’ concept, Starck proved that bathrooms can also function without the usual tiles, performing more as a feel-good space than a functional cell. With AXOR Starck, the designer supplied the accompanying collection of fittings – an intricate challenge for the company’s development team due to the extremely slender forms.
In the heart of Germany’s Black Forest, AXOR is dedicated to the development of distinctive products and outstanding quality in manufacturing
In the heart of Germany’s Black Forest, AXOR is dedicated to the development of distinctive products and outstanding quality in manufacturing
×Avant-garde, individualisation and perfection – the AXOR brand has been inseparable from these three pillars ever since. Author-based design is also part of its identity. Philippe Starck was followed by numerous collaborations with other greats from the world of furniture design: Antonio Citterio, Patricia Urquiola, Jean-Marie Massaud, Barber & Osgerby and many more. They’ve all contributed to AXOR’s unmistakable signature – but ultimately, users themselves have equally helped to shape the AXOR look.
Created by world-renowned designers and refined with the greatest expertise and care: the mixer from the AXOR Citterio E collection was designed by Antonio Citterio, shown here in Brushed Chrome finish
Created by world-renowned designers and refined with the greatest expertise and care: the mixer from the AXOR Citterio E collection was designed by Antonio Citterio, shown here in Brushed Chrome finish
×AXOR mixers, showers and accessories not only come in a wide choice of standard surface options, ranging from Polished Chrome and Matt Black to 15 exclusive AXOR FinishPlus surfaces applied using the PVD process. Special requests, even surfaces in pure gold, can also be implemented with the AXOR Signature Service. In addition, the dimension of the products can be modified according to individual requirements, adapted as one-off pieces and marked with inscriptions or emblems.
AXOR pushes design to the limit to make the bathroom the perfect refuge to relax and unwind.
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