Cover story: Morbern Europe
Brand story by James Wormald
Cornwall, Canada
27.05.21
More than 50 years of experience in the production of upholstery fabrics for the contract sector has once again helped Morben earn the title of ‘Best Managed Company’.
Named as one of Canada’s Best Managed Companies by Deloitte in 2020 and 2021, Morbern is an accredited global brand, excelling in technology and innovation
Named as one of Canada’s Best Managed Companies by Deloitte in 2020 and 2021, Morbern is an accredited global brand, excelling in technology and innovation
×As a leading manufacturer and innovator of decorative vinyl, Morbern has over 50 years of experience supplying upholstery fabrics to contract, hospitality, healthcare and many other sectors, and is a two-time recipient of a Best Managed Company (Canada) award from Deloitte. Morbern started its European sales operations in 2014, underpinned by a dedicated warehousing & logistics platform in Amsterdam.
The hardwearing all-weather fabrics supplied by Morbern manage to retain their high performance and durability even in the harsh outdoor environments of the marine sector or the traffic-heavy transport industry.
By applying additional wear layers over digitally-applied ink, Morbern can print up to 1080dpi resolution on hardwearing, bleach-resistant coated fabrics – and so giving them bespoke personalities
By applying additional wear layers over digitally-applied ink, Morbern can print up to 1080dpi resolution on hardwearing, bleach-resistant coated fabrics – and so giving them bespoke personalities
×With palettes of soft and subtle but also strong and striking tones, there are colours and finish options in Morbern’s range of enduring fabrics to suit every project. But what if a boutique hotel requires something truly unique, a corporate office is interested in branding their reception seating, or a restaurant chain has a signature pattern they’d like to order al fresco?
Along with bright colours and vibrant patterns, the detail of digitally-printed fabrics – combined with four embossing grains – allow designers to recreate many other styles, such as this animal print
Along with bright colours and vibrant patterns, the detail of digitally-printed fabrics – combined with four embossing grains – allow designers to recreate many other styles, such as this animal print
×With its (u)Phoria! and (n)Deavor! Digital technology, Morbern provides coated fabrics printed with high-resolution, 1080dpi images. ‘By applying additional wear layers over the digitally-printed inks’ as Morbern VP of R&D, Pat Diebel states, these vibrant and detailed patterns remain as durable as the material itself, passing multiple wear tests with bright flying colours. Boasting the same superior level of abrasion, sunlight and moisture resistance as other Morbern materials, the digitally-printed products also stand up to the frequent bleach-based cleaning programme required of any public-facing material.
Finished off with a choice of four embossing grains, infinitely unique Morbern-clad furniture pieces will stand out from the crowd, and stay there for a long time to come.
© Architonic
