Office Next Moscow 2014

Text by Office Next Moscow
Germany
28.01.14

In many instances, offices are furnished in such a way that the employees do not feel good in them. Rather than showing individualism, companies demonstrate their corporate identity with a uniform furniture appearance. How important a relaxed office atmosphere is for facilitating high performance has already been attested in a number of studies on this topic. Office Next Moscow, taking place from 27 to 29 May 2014 in Moscow, shows that there are other ways of doing things. At Office Next Moscow, the latest technologies and trends relating to office design, interior architecture and real estate are discussed and presented by specialists and top exhibitors. Here international exhibitors meet the Russian market and top decision-makers from this business sector.

Concept Office Next Moscow – TRENDS, TALKS and AWARDS
Office Next Moscow divides into three parts: namely TRENDS, the actual trade fair for trade visitors with exhibitors, using the open-space concept; TALKS, a conference with international top-notch speakers and presentations; and AWARDS, a competition for the best Russian and international office projects. Therefore, by uniting knowledge, information and experience, this concept ensures that a balanced mix is created for the visitors.

Giving awards to the best office projects

Thought-through concepts and ideas at the Office Next Moscow 2014
From 27-29 May 2014 in Moscow, leading international exhibitors from all relevant areas, including light technology, office furniture, acoustics, IT solutions, media technology and so much more, will offer an overview of the latest products and trends. The overall mixture from all areas makes the harmonious difference and creates an ideal office atmosphere. At Office Next Moscow you will find out more about this. The field of office design is highly complex, and each year the trade visitors expect to come into contact with trends and information of real value at the trade fair. Thus companies from the field of office furniture, office acoustics, floor coverings, lighting and media technology exhibit at Office Next Moscow, in addition to companies from the field of facility management, real estate, office organisation, planning and IT solutions, as well as service and consultancy providers.

Moscow office towers at night

Gostiny Dvor, a new location with more space for more creativity
In the coming year, Office Next Moscow 2014 will be moving into what in architectural terms is one of Moscow's most interesting locations: Gostiny Dvor. The medieval building was completely refurbished and modernised in 1995. It is the building’s high ceilings, glass roof and central location, not far from the Kremlin, that make this address so interesting – especially for an office trade fair with creative minds. In its new location, "Gostiny Dvor", Office Next Moscow is larger in 2014 than in previous years and will match the increased demand and the needs of this business sector. Combining modernity and the past provides the ideal platform for advancing new topics, with inspiration and creative ideas.

New location right in the heart of Moscow: Gostiny Dvor

Gostiny Dvor close to Red Square

Gostiny Dvor

Trade fairs in Russia
Trade fairs in Moscow are ideal for making your market entry in Russia. The capital city is the crossroads linking Europe and Asia and all well-known Russian and international companies have business representations and offices there. Thanks to its good infrastructure, Moscow is the meeting point for Russia and the CIS countries. This is where new entrants in the Russian market have the best opportunities for extending their network. In Russia, trade fairs are the most important instrument for establishing contact with potential business partners. This is primarily because talking face-to-face and actively presenting the product on-the-spot are important for the decision-making process and ultimately for the successful conclusion of business contracts. In some respects, ways of conducting business in Russia are different to those of the western world. This becomes most evident in the particular significance of personal contacts. Building up and regularly cultivating a good and close partnership is the key to business success in Russia.

Sunrise in Moscow