Discount Strategies to engage better with Architects

Everyone, including architects and designers, love a deal! Either through discounts, loyalty offers or bulk buy pricing, your brand can increase customer engagement and at the same time, generate demand from current clients and persuade indecisive customers to buy your products.

The following will reveal three different ways on how your company can benefit from implementing a discount strategy aimed towards architects and designers.

There are furniture retailers and building materials stores that offer special discounts to professionals working in the architecture and design field. In general, companies do not openly disclose these types of discounts to the public, so when architects find out that they can get better prices from a specific brand by presenting their professional license, they quickly start sharing the news among their colleagues. This is the best way to show your audience that your company enjoys working with architects and will encourage organic word of mouth marketing for your brand. And guess what, according to a survey conducted by Nielsen, 92% of consumers will trust a recommendation from friends and family over any other type of advertising.

One of the worst nightmares for architects is that when pricing, it can turn out that a project is over budget. This situation may mean the beginning of a frictional relationship with the client or the end of a project that never saw the light. Although architects and designers may be certain about the price of their own work, along with the contingency budget for unexpected costs, there is another item that may affect the final budget. According to different variables such as the standard of quality that the professional and the client want to achieve, how the market is behaving or the availability of stock, the cost for materials and building products could differ from those budgeted at the beginning. Preparing estimates of the cost of work can be very painful for the designer. It’s a huge amount of pressure to manage the design process so the cost is within the client's budget. Knowing that your brand can offer bulk discounts on certain products, can be of great relief.

On a practical level, it is well known that seasonal discounts can help companies move stock, accelerate slow sales periods and improve cash flow. For your audience, a seasonable discount can be an expected event to attract new customers that were indecisive about your brand. Architects and interior designers are more willing to purchase products that may be outdated if they are offered a sale discount and since they are creative types, they will tastefully combine that old, outdated product with the ultimate brand new one your company is about to launch. Either for moving excess inventory or to create awareness about a new product launch, with a seasonal discount your company will generate quick demand for your products. Why is it important to offer the discount within a relatively short time frame? As shown in several studies, during that short time frame the special discount creates a sense of urgency, dissuading architects and designers from searching for the same product elsewhere.

So, if you think your company should start offering promotions and discounts, a good way to implement a strategy would involve analysing your sales cycles, highlighting special periods throughout the year and understanding your consumer. This will help you to understand when and how often to use it and which user segment to offer it to.

Since we’re on the topic of discounts, why not try Architonic’s Membership at a lower cost? This is not a drill! If you sign with us by the end of October 2021, you will have the opportunity to showcase your products and reach your clients for a year with a special discount of 20%. Don’t miss the chance to present your company and your entire product portfolio in front of more than 44,000 architects, designers and planners that do their product research daily on Architonic.

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